Brand Identity Development
Baby Bling
Owned and operated by women, Baby Bling creates comfortable, high-quality, trendsetting handmade accessories for infants and toddlers. Baby Bling was already an established brand with a loyal, committed following, but needed a fresh brand perspective to showcase their playful personality. Working closely with the Baby Bling team, I updated and expanded their brand guidelines, which informed the overall B2C strategy, which included all digital presence and specialized in-store packaging.
★ After the rebrand, Baby Bling saw a 122% increase in repeat customers and a 10% increase in repeat orders.
SERVICES
Brand Identity, Copywriting, Paid Display, Paid Social, Website Art Direction, Illustration, Packaging, Print, and Digital Design, Email Marketing
ROLE
Creative Director, Art Director, Designer, Illustrator
Homepage Art Direction and Weekly Email Marketing Creation
Paid Social
Tag Packaging Design
Banner Ad Design
Influencer Kit Packaging Design (Including: Postcard, Accordion Brochure, and Illustrated Stickers)
Holiday Advent Packaging Design with Custom Illustrations
Homepage Art Direction