Finify

Finify, formerly known as Mortgage365, was looking for a new visual identity to complement their new name and organizational goal of expanding their B2C marketing presence. Based in Colorado, Finify combines the convenience of a streamlined online process with the benefit of working with an expert loan advisor. To demonstrate their innovative and personalized approach to mortgage, my team and I created a unique and memorable brand through playful illustrations, a modern color palette, and an approachable, straightforward tone. The brand informed a new website, social media presence, and digital marketing strategy and implementation.

★ 2022 dotComm Gold Award Winner
★ 2023 Muse Gold Award Winner

SERVICES

Logo and Brand Identity, Illustration, Motion Graphics, and Digital Ads

role

Creative Director, Art Director, Illustrator, Designer