The block museum of art

The Block Museum of Art is a free public art museum located on the main campus of Northwestern University. I spearheaded their rebranding by developing brand guidelines and lockups, creating ready-made marketing collateral templates, and providing art direction for print and video.


brand guidelines

Developed brand guidelines that build on the foundation of the Northwestern master brand in order to highlight The Block’s uniqueness.

indesign templates

Created InDesign templates for annual marketing collateral.

stationary and merchandise

Created merchandise inspiration and final art files.


Art direction for social media pages.

Designed e-newsletter template.