SanMar
SanMar
I am a Design Director for SanMar, the largest supplier of wholesale imprintable apparel and accessories in the United States, with an annual revenue of 4+ billion. In addition to their own seven private labels, they partner with notable brands including Nike, Carhartt, The North Face, Tommy Bahama, Eddie Bauer, Brooks Brothers, and Champion.
ROLES & DELIVERABLES
Creative and Art Direction, Brand Identity Development, Integrated Campaigns, Photoshoot Production, Photography, and Digital, Email, Print, Tradeshow, Signage, Event, Environmental, Presentation and Web Design
Photoshoots
I lead art direction, shoot scheduling, and production for out-of-state distribution center photoshoots and served as the photographer for in-office employee experience photoshoots.
“Erin is a great mentor and manager. My design skills have and will continue to improve with her leadership. In every project, regardless of how large or small, she pushes me to have a rationale behind each design choice, be attentive to details, and focus on the end use and end user. She provides honest, straightforward feedback and shows how those principles can be applied. As a leader, she acknowledges and celebrates project successes, takes accountability, and is invested in my growth as a designer.”
Kelty Wallace, Senior Visual Designer
“Erin demonstrates a strong commitment to mentoring and collaboration, contributing positively to individual growth and team success. She is proactive in sharing knowledge, offering objective design direction, and supporting peers through challenges, helping me and the team build confidence and capability. Her openness, responsiveness, and willingness to support the team fostered a culture of trust and shared ownership, resulting in improved collaboration, stronger relationships, and high‑quality outcomes.”
Mark Kirchgessner, Senior Visual Designer
Before
Prior to my arrival, SanMar struggled with brand expression, consistency, and out-dated design practices, which resulted in visually disjointed communications.
