Josef Korbel of International Studies, University of Denver

I worked closely with the Josef Korbel School of International Studies team to develop an integrated campaign with the goal of increasing awareness among opinion leaders and prospective students. The process began with an extensive discovery phase which included reviewing the university’s brand guidelines and market research and conducting thorough interviews with internal stakeholders. I developed and executed a campaign that embodies the Korbel School’s unique mission and curriculum, achieving campaign objectives and reaching target audiences across digital, social, print, and podcast channels.

★ Throughout the duration of the campaign we saw an increase in search (+128%) and website traffic (+17% in direct site traffic, +60% in user site traffic, +55% in site sessions), in addition to an increase in qualified applicants.

★ 2022 Muse Silver Award Winner

SERVICES

Campaign Concept Development, Copywriting, Graphic Design

ROLE

Creative Director, Art Director, Copywriter, Designer